F.I.L.A. Group
- Giotto be-bè brand revamp -

Brand's visual assets evolution,
without losing power and recognizability







Giotto be-bè brand is a real asset in the F.I.L.A. Group portfolio.
Born and conceived as a line up for preschoolers, for many years it has been appreciated and recognized for the quality of its products. The yellow / red look and the little colored sheep are powerful visual assets, strongly recognizable on shelf . Cabiria took care of the band revamping, and designed all its packaging line up and special gift kits for the normal trade.