DAS - F.I.L.A. Group
– Rebranding and communication –


The legendary brand is re-born
DAS Red Line, IdeaMix, Junior, SMART, SMART Fashion Style

 

 

 

 

 

 

Everyone knows DAS, it is a legendary brand. It created a category, that of modelling paste that dries with contact with the air. From grey to white, strong smelling or odourless, the most famous brand in the modelling world has been renewed starting with its structure with new innovative product ranges! Cabiria took care of the DAS rebranding strategy by defining a new umbrella brand architecture with the client, inserting new product ranges and surprising new line-ups. In addition to the strategy Cabiria took care of the branding of all brands and their ranges, the packaging of all products and trade and POS communications. DAS Red Line, IdeaMix, Junior, SMART, SMART Fashion Style, every range has a story to tell, many will be on the shelves and in Italian schools soon, within the reach of hobbyists and creativity lovers.

PORTFOLIO