Banca Monte dei Paschi di Siena is the most ancient bank worldwide. Cabiria BrandUniverse, with the direction of Lifonti&Company that took care of the road show organization and with the videostrategy by Social Content Factory, has created the naming and the visual identity of the event. The bank General Manager met 8.000 employees in 9 locations, from Catania to Padova. Noi. Monte Paschi aims at conveying an inclusive and concrete message to keep on moving forward, towards the future of the bank and the people.