The F.I.L.A. Candy Collection is a range of vibrant pastel shades featuring a unicorn character. A trend that is taking all sectors by storm: fashion, beauty and design. Brand identity, packaging design, trade instruments, point of sale materials, even Instagram and Tik-Tok reels, a complete brand experience!
Did we have fun? Yes! We created a
customer journey thinking about GEN Z that involved all alpha and millennial targets. The brands that are part of the Candy Collection are GIOTTO and the iconic brand Tratto.