To mark the one hundredth anniversary of F.I.L.A. Fabbrica Italiana Lapis Affini, we supported the company in developing a global, creativity strategy, with the role of brand guardian on all communication channels. At Cabiria we wrote the international manifesto, developed the copy strategy, the corporate identity and the physical and digital touch points. Our team designed special edition packaging for normal trade and GD and a collectible commemorative stamp.