Pongo originally was meant to be shoe wax but thanks to the wrong dosage it became a paste that was easy to model. What was the aim of rebranding? To make Pongo appealing among digital natives, evolving its assets without losing its essence.  Product innovation with the new 100% vegetable formula and a much softer paste, inspired the packaging design and the brand identity. We redesigned the iconic little man, studied the typography and the design of the lineup.