Creating a new brand for the ethical news-stand







Cabiria followed the branding of the first Italian Social Press Point that opened in Milan’s Piazza Cordusio. Established by Comunità Nuova, the project represents a tangible occasion of emancipation for young people facing troubles, through an innovative working experience. Besides from buying the main newspapers and trade magazines, at the Social Press Point one can be informed on the activities of Comunità Nuova and present ethical projects proposals addressed to the needs of Milanese citizens.
Social Press Point is a unique start-up, a sort of “Dreams news-stand” that we have portrayed mixing the emotional heritage of old shops with a digital native graphic sign. Dream is imagination, summarized in little clouds fluttering lightly above the news-stand.